Tender Krust Bread was one of the best-known products of Kentucky Bakery, a longtime Henderson institution that supplied fresh bread and baked goods to homes and groceries across the city.
Advertised as “oven fresh every day,” Tender Krust was promoted for its light texture, soft crumb, and modern vitamin-enriched recipe, a point of pride during the mid-20th century as commercial bakeries emphasized both nutrition and consistency. Sold in white, rye, and wheat varieties, the bread was delivered daily and widely available at local groceries, making it a staple on Henderson kitchen tables.
Produced at the Kentucky Bakery plant at Second and Elm Streets, Tender Krust reflected a period when local bakeries played an essential role in everyday life. Long before regional and national brands dominated shelves, Henderson residents relied on familiar names like Tender Krust. Bread made locally, delivered fresh, and remembered fondly by generations who grew up with it
